Using Qualitative and Quantitative Data for Organisational Insights
Explore the intricacies of data storytelling with Dr. Selena Fisk as she navigates the fusion of qualitative and quantitative data. In this insightful article, Dr. Fisk dismantles common misconceptions and highlights the pivotal role both data types play in organisational insights. From understanding numerical trends to unravelling the "why" behind them, discover how a balanced approach to data collection can empower informed decision-making.