WHO guidance on Ethics and Governance of Large Multimodal Models
The World Health Organization (WHO) is issuing new guidance on the ethics and governance of large multimodal models (LMMs)—a rapidly advancing form of generative artificial intelligence (AI) technology with applications in health care.
The guidance includes over 40 recommendations for governments, technology companies, and health care providers to ensure the appropriate use of LMMs to promote and protect population health.
LMMs can process multiple types of data inputs, such as text, videos, and images, and generate diverse outputs beyond the type of data provided. LMMs are distinct in their ability to mimic human communication and perform tasks they were not specifically programmed to execute. LMMs have been adopted more quickly than any consumer application in history, with platforms like ChatGPT, Bard, and Bert becoming widely recognised in 2023.